Steganography means hiding secret data/msgs inside the bits of the image matrix (as it would be harder to discover they r used as a transferring media in the first place)
The most naive approach would be to just store in the grades of a color accuracy like Black in a high resolution image for example; such naive approaches can be easily discovered by any resize/rotate of the image.
More complicated approaches started to appear in 2000-2005 maybe,
I think this one is also about steganography although not in the title
"Hiding Secret Messages in Huffman Trees"
https://www.researchgate.net/publication/261021203_Hiding_Secret_Messages_in_Huffman_Trees
I even recall articles after 9/11 suspecting that Osama Ben Laden was sending encrypted msgs to his allies thru his broadcasted videos using steganography ( I remember an article entitled "Could Ben Laden be a Steganography Master"?
https://www.wired.com/2001/02/bin-laden-steganography-master/
)
Anyways, I don't think the topic flourished as a research area afterwards.
I just Googled it now, there are books & explaining dated to 2011, but almost nothing new except 2 papers
One in 2019
"An efficient steganographic technique for hiding data"
https://joems.springeropen.com/articles/10.1186/s42787-019-0061-6
One in 2015
"Steganography for inserting message on digital image using least significant bit and AES cryptographic algorithm"
https://ieeexplore.ieee.org/document/7577468
(you can find more references inside those papers)