If the modulus is even, that means one of its factors is 2. The modulus is supposed to be the product of two large prime numbers. While it's possible to use more than two prime factors (called multi-prime RSA), that's not common, and having the number 2 as one of those factors would make little sense.
The public exponent $e$ must be coprime with $\varphi(n)$, where $n$ is the public modulus. If that's not the case, then there will be multiple possible plaintexts for a given ciphertext. And actually, the Rabin cryptosystem is basically RSA with $e = 2$, which is, of course, even, but it spits out four possible plaintexts, so regular RSA decryption doesn't work in the Rabin cryptosystem (thus it's not RSA).
While $e$ can be any value as long as $\gcd(e,\varphi(n))=1$, it's usually chosen to be 65537 or 3.
As Ilmari Karonen pointed out, $\varphi(n) = (p-1)(q-1)$ is always even for a product $n = pq$ of two odd primes. $65537 = 2^{16}+1$ is one plus a power of two (and specifically a Fermat prime), and thus has the lowest possible binary Hamming weight among odd numbers of comparable size, which makes exponentiation by squaring faster. $e=3$ is faster still, but not often used for silly reasons.