It is on purpose that more recent kernels have defaulted to disabling user write access to MSRs (Machine Specific Registers), as too many were getting into serious troubles, including destroying their processor.
To enable MSR write access you need to add msr.allow_writes=on
to your grub command line. Example, with other stuff that I have:
GRUB_CMDLINE_LINUX_DEFAULT="ipv6.disable=1 consoleblank=314 intel_pstate=active intel_pstate=no_hwp msr.allow_writes=on cpuidle.governor=teo"
You can also access the parameter after boot and after the msr module has been loaded at:
doug@s19:~/config/etc/default$ ls -l /sys/module/msr/parameters/allow_writes
ls: cannot access '/sys/module/msr/parameters/allow_writes': No such file or directory
doug@s19:~/config/etc/default$ sudo modprobe msr
doug@s19:~/config/etc/default$ ls -l /sys/module/msr/parameters/allow_writes
-rw------- 1 root root 4096 Jul 13 08:31 /sys/module/msr/parameters/allow_writes
doug@s19:~/config/etc/default$ sudo cat /sys/module/msr/parameters/allow_writes
on
where the options are [on/off/default]. And the default is defined by a kernel configuration parameter, I think.
Now, if you don't want to enable via the grub command line, you can also just do it later on via:
doug@s19:~$ ls -l /sys/module/msr/parameters/allow_writes
ls: cannot access '/sys/module/msr/parameters/allow_writes': No such file or directory
doug@s19:~$ sudo modprobe msr
doug@s19:~$ ls -l /sys/module/msr/parameters/allow_writes
-rw------- 1 root root 4096 Jul 13 08:42 /sys/module/msr/parameters/allow_writes
doug@s19:~$ sudo cat /sys/module/msr/parameters/allow_writes
default
doug@s19:~$ echo on | sudo tee /sys/module/msr/parameters/allow_writes
on
doug@s19:~$ sudo cat /sys/module/msr/parameters/allow_writes
on
EDIT: By the way, the command you were trying to write would disable turbo, not enable it. Example:
doug@s19:~$ sudo rdmsr 0x1a0
850089
doug@s19:~$ cat /sys/devices/system/cpu/intel_pstate/no_turbo
0
doug@s19:~$ sudo wrmsr 0x1a0 0x4000850089
doug@s19:~$ cat /sys/devices/system/cpu/intel_pstate/no_turbo
1
doug@s19:~$ sudo rdmsr 0x1a0
4000850089