How can I create VM using my custom Image on Azure?

I have a problem with starting a VM on Azure using my custom image.

How I prepared my custom image:

1. I had a VM running, based on an image from the Azure Marketplace.
2. I stopped that VM and exported the OS disk (downloaded the VHD file).
3. I uploaded that VHD file as a BLOB to my storage account on Azure.
4. I created a new image (Images -> Create), selecting the previously uploaded VHD file as "Storage Blob."

Starting VM by UI

1. When I try to create a new VM using my custom image through the Azure Web UI, the deployment fails with the following error message:

    {
      "code": "ResourceDeploymentFailure",
      "message": "The resource write operation failed to complete successfully, because it reached terminal provisioning state 'Failed'."
    }

Starting VM by Azure Golang SDK

1. When I try to launch a VM from the code level and I fill the armcompute.VirtualMachineProperties with image ID:

            StorageProfile: &armcompute.StorageProfile{
                ImageReference: &armcompute.ImageReference{
                    ID: to.Ptr("/subscriptions/MY_SUBSCRIPTION/resourceGroups/MY_RESOURCE_GROUP/providers/Microsoft.Compute/images/MY_IMAGE_NAME"), 
                },

to execute VirtualMachinesClient.BeginCreateOrUpdate method, I receive the following error:

Creating a virtual machine from Marketplace image or a custom image sourced from a Marketplace image requires Plan information in the request

Does this mean that I always need to remember on which Marketplace image my custom image is based? I was planning to create several different custom images based on VMs running on various systems, and I thought that later, to use such images, only the Image ID would be sufficient.

Of course, when I'm filling Plan field with some random values, there is an error:

The offer with Offer ID 'YOUR_OFFER' was not found.