No sound on ASUS ROG Zephyrus S17 GX701L with ALC294

As the title says, I have no sound on my laptop from built-in speakers.

I'm quite new to Linux, and I really want to make it my main OS. And although not having sound from built-in speakers is ok when coding, it's definitely a pain for general use.

Please help.

I tried:

• Ubuntu 20.04
• Pop OS 21.04

Things that didn't help (basically every solution I could google):

• setting the options snd-hda-intel model=asus-zenbook - didn't help
• setting the verbs (god knows what that is) from here: https://www.linux.org/threads/solved-asus-zenbook-15-ux534f-realtek-hd-audio-problem.27384/
• solutions from here: No sound ALC294 Asus ROG Strix 512 Ubuntu 20.04.01
• disabling fast boot, shutting down windows etc.

Please help, I really want to be able to ditch Windows.

UPDATE:

cat /proc/asound/cards
 0 [PCH            ]: HDA-Intel - HDA Intel PCH
                      HDA Intel PCH at 0x98300000 irq 178
 1 [NVidia         ]: HDA-Intel - HDA NVidia
                      HDA NVidia at 0x98080000 irq 17
 2 [GC21Audio      ]: USB-Audio - GC21-Audio
                      Generic GC21-Audio at usb-0000:00:14.0-5.2, high speed

aplay -l
**** List of PLAYBACK Hardware Devices ****
card 0: PCH [HDA Intel PCH], device 0: ALC294 Analog [ALC294 Analog]
  Subdevices: 1/1
  Subdevice #0: subdevice #0
card 0: PCH [HDA Intel PCH], device 3: HDMI 0 [HDMI 0]
  Subdevices: 1/1
  Subdevice #0: subdevice #0
card 0: PCH [HDA Intel PCH], device 7: HDMI 1 [HDMI 1]
  Subdevices: 1/1
  Subdevice #0: subdevice #0
card 0: PCH [HDA Intel PCH], device 8: HDMI 2 [HDMI 2]
  Subdevices: 1/1
  Subdevice #0: subdevice #0
card 0: PCH [HDA Intel PCH], device 9: HDMI 3 [HDMI 3]
  Subdevices: 1/1
  Subdevice #0: subdevice #0
card 0: PCH [HDA Intel PCH], device 10: HDMI 4 [HDMI 4]
  Subdevices: 1/1
  Subdevice #0: subdevice #0
card 1: NVidia [HDA NVidia], device 3: HDMI 0 [HDMI 0]
  Subdevices: 1/1
  Subdevice #0: subdevice #0
card 1: NVidia [HDA NVidia], device 7: HDMI 1 [HDMI 1]
  Subdevices: 1/1
  Subdevice #0: subdevice #0
card 1: NVidia [HDA NVidia], device 8: HDMI 2 [HDMI 2]
  Subdevices: 1/1
  Subdevice #0: subdevice #0
card 1: NVidia [HDA NVidia], device 9: HDMI 3 [HDMI 3]
  Subdevices: 1/1
  Subdevice #0: subdevice #0
card 1: NVidia [HDA NVidia], device 10: HDMI 4 [HDMI 4]
  Subdevices: 1/1
  Subdevice #0: subdevice #0
card 1: NVidia [HDA NVidia], device 11: HDMI 5 [HDMI 5]
  Subdevices: 1/1
  Subdevice #0: subdevice #0

Alsamixer screenshot